📍 Leading a product development.
smashleads is a SaaS start-up specialising in lead generation through embedded forms. As sole designer, developed a new product concept (website funnel builder). Led the website redesign and development.
📝 Tasks:
- creation of the design of a complex new software product
- creation of the re-design of the website including final development using Webflow
🚧 Challenges:
- work independently without direction from superiors
💡 Insights:
- relevance of a sustainable development process of a software
- internal presentation of the completed work