Designer
at
Ryzon
Oct 2021 – Apr 2022
Part-time
in
Cologne, Germany

📍 The power of culture.

Ryzon is a boutique sportswear brand. Optimised the online shop, focusing on e-commerce KPIs. First introduced UX practices by mapping the customer journey and identifying key friction points to enhance the customer experience.

📝 Tasks:

  • creation of landing pages
  • further development of the webshop, e.g. by integrating a CSR element that shows the supply chain of each product
  • creation of advertising media
  • creation of content for social channels, such as Instagram and LinkedIn, and newsletters

🎓 Trainings:

  • UX Workshop (facilitator: DUMBO)
  • GTD Worksop (facilitator: Knut Sterrenberg)
  • internal OKR workshops
  • internal Asana workshops

🚧 Challenges:

  • sustainable productivity through rejection of excessive tasks
  • adaptation to the dynamics and agility of the company's own processes

💡 Insights:

  • prioritisation of potentially pending tasks with subsequent implementation according to relevance to the overarching goals (OKR)
  • illumination of problems from the marketing perspective
  • importance of good workflows or reducing dependencies