📍 The impact of design decisions.
FOND OF developed seven backpack and apparel brands. During COVID, optimised online shops through CRM-driven product recommendations, newsletters, A/B and multi-variant testing.
📝 Tasks:
- development of digital solutions to increase performance in terms of conversion rate and sales of the webshops for the brand presences of ergobag, satch, Affenzahn, AEVOR and pinqponq, e.g. using product recommendations or newsletters (CRM)
- application of the methods of A/B & multi-variant testing, as well as personalisation through target group analysis (CRM)
- development of software wireframes and prototypes
🚧 Challenges:
- dealing with circumstances given by Corona, such as remote work and social distancing
- connect with people and integrate into teams beyond my main team
💡 Insights:
- consistent application of similar measures and methods to different brands
- deriving recommendations for action by evaluating analysis results
- importance of a good CRM