📍 The impact of design decisions.
The remaining three out of the six months of compulsory internship, needed among other things to qualify for the Köln International School of Design, allowed me to gain crucial insights of the direct and unforgivable impact of design decisions in the scope of e-commerce. FOND OF defines itself as a platform for development, potential fulfilment and personal growth. Meanwhile, the physical product universe includes seven brands that are characterised by uniqueness in design, functionality of the products, responsibility in manufacturing and - above all - "Playful Performance" in the team.
📝 Tasks:
- development of digital solutions to increase performance in terms of conversion rate and sales of the webshops for the brand presences of ergobag, satch, Affenzahn, AEVOR and pinqponq, e.g. using product recommendations or newsletters (CRM)
- application of the methods of A/B & multi-variant testing, as well as personalisation through target group analysis (CRM)
- development of software wireframes and prototypes
🚧 Challenges:
- dealing with circumstances given by Corona, such as remote work and social distancing
- connect with people and integrate into teams beyond my main team
💡 Insights:
- consistent application of similar measures and methods to different brands
- deriving recommendations for action by evaluating analysis results
- importance of a good CRM